Gulmarg, May 28,NSR:: In a bid to revive the tourism industry in Jammu and Kashmir, Chief Minister Omar Abdullah chaired a high-level meeting in Gulmarg to assess the functioning of various departments and promote the region’s tourism potential. The meeting was attended by several ministers, advisors, and senior officials, marking a significant step towards restoring normalcy and confidence in the region.
The Chief Minister emphasized the need to instill public confidence and encourage people to visit Kashmir, citing the importance of sensitivity and avoiding forceful measures. He highlighted the significance of participating in major tourism events outside J&K to promote the region’s tourism industry. "Our absence from such events can send the wrong signal,” he said, adding that tour operators, both from within and outside J&K, have expressed the need for visible presence at upcoming tourism trade fairs.
The meeting also discussed the list of 48 off-beat tourist spots that were closed due to security concerns. The Chief Minister announced a review of the list, with a plan to reopen them gradually. "Some of these places were never closed even during the worst days,” he said. "We’ll have to take measured steps to reopen them.”
The Chief Minister also emphasized the need to involve schools and colleges in promoting local tourism. "Earlier, during peak tourist season, we would discourage student excursions due to overcrowding,” he said. "Now, we must encourage them. Let the children come and experience these places. It’s another step towards normalcy.”
The meeting reviewed various aspects of tourism, including CAPEX works, emergency preparedness, tourist safety, sports and adventure tourism, mobile connectivity, and sectors like health and rural development. The Chief Minister also discussed preparations for upcoming religious events, including the Amarnath Yatra, and emphasized the need for smooth execution.
In a bid to support small businesses and individuals affected by the recent downturn in tourism, the Chief Minister announced plans for an assistance package. "The number of people dependent on tourism has grown significantly in recent years,” he said. "While larger businesses might endure a downturn, smaller players—like shikara operators, taxi drivers, and homestay owners—face immediate financial distress. For them, daily earnings mean daily survival. We’re working on an assistance package to support them.”
The meeting marked a significant step towards reviving Kashmir’s tourism industry and promoting the region’s potential. With a focus on restoring public confidence, promoting off-beat destinations, and supporting small businesses, the Jammu and Kashmir government is working towards a brighter future for the region’s tourism sector.
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